How to Choose the Right SEO Company?
When it comes to promoting a business online, search engines are one of the most effective platforms to sell products and services and promote brand image. Responsive web design and SEO are becoming increasingly important for online businesses. However, finding the right SEO company can be a competitive and challenging task. Investing in a good SEO company is a wise marketing choice for any business to ensure that their products and services can be found easily and that they receive targeted traffic to their website.
To choose the right SEO company for your business, consider the following advice:
- Look for a company that gives assurance, not a guarantee, for top positions in SERP.
- Check the company for transparency in all areas, especially methods, abilities, and practices. A company that uses white hat SEO techniques won’t have anything to hide.
- Ask for an affordable quote after reviewing your website’s performance state in search engines.
- Ask for references and samples of successful results in major search engines like Google, Bing, and Yahoo.
- Ask the SEO firm how long they have been in business, which team members will be working on your project, and what type of internet marketing experience they have.
- Ask how many pages they will be optimizing for the price they have quoted.
- Ask how they will monitor and maintain your site over time and what reports you will receive to measure progress. Remember, SEO is not a one-time event!
Avoid these common mistakes when choosing an SEO company:
- Going with a vendor that promises a No.1 position or first-page placement.
- Selecting an SEO firm that offers a quick fix by just adding Meta tags, without adjusting content or external inbound links.
- Developing your site in frames, which can create problems for search engines trying to index your site.
- Developing your site entirely in Flash, as search engines cannot read text off an image.
- Using hidden links or text to try to boost keyword density or link relevancy (search engines call this spam).
- Engaging in questionable linking schemes that generate reciprocal links with sites that have no relation to your business or industry.
- Buying scads of paid links from sites you know nothing about.
- Setting unrealistic expectations, as search engine optimization doesn’t deliver results on a deadline.
- Changing content on a strong-performing optimized page without consulting your SEO firm.